First 1000 days.....SAVING EVERY NEWBORN

Raising: Rs. 3,00,000 /-

Expected no of Beneficiaries: 545 Underprivileged Children

Raising Funds for:

The problem: In 2015, more than 2 children (below 5 years) died every minute in India. As per WHO, 45% of the under-5 children die in the first 28 days of birth. More than 50% of these deaths can be prevented or treated with access to simple, affordable interventions. Global research says that adoption of a few key practices (colostrum feeding, exclusive breastfeeding in first 6 months, immunization etc.) can significantly reduce child deaths & malnutrition. Lack of effective ways of knowledge dissemination is a major contributor as to why these practices are not followed in tribal regions.

Project Description: In each village, we empower resource-person (local) –Swaasthya-Saathi (SS), generally an ASHA worker–with a tablet loaded with highly impactful videos. We use the power of ICT (Information, Communications and Technology) towards robust monitoring & evaluation, and for effective scaling-up. We sustain the change by building capacities of various community institutions like VHSNC (Village Health, Sanitation and Nutrition Committee). We follow a 4-step model: EDUCATE --> ORGANIZE --> CHANGE --> SUSTAIN

Request Summary: This fund would be used majorly for building technology infrastructure, R&D and building systems necessary for scaling up operations to 100 villages.

Impact Metrics: Reduction in Neonatal mortality, infant mortality & U5MR are the primary goals of this initiative. We look at below parameters to monitor our regular progress:


  • Number of Pregnant women, Lactating mothers & other people educated about the key practices in the first 1000 days 
  • Reach: Number of villages & the population impacted
  • Number of hours of learning that has been facilitated 

OUTCOMES: Adoption of key practices like Pregnancy checkups, Institutional Deliveries (%), early & exclusive breastfeeding, child immunization etc.

About the Organization:

‘I DO’ is a for-impact organization started by a young team of PMRDFs (Prime Minister's Rural Development Fellows) and professionals from diverse fields who are alumnus of IITs, BITS-Pilani, FMS-Delhi etc. Our aim i to accelerate the transformation of India by creating a movement of social leaders.


An India where every citizen enjoys JUSTICE, LIBERTY, EQUALITY & promotes FRATERNITY among all.


To create a movement of social leaders and synergize their efforts to transform India.

Volunteering Opportunities:

1) 'First 1000 days' - 4 - Content writing, posters designing - 3 hours/week

(Not For Profit)

2nd Floor, 6-3-364/16, Surya Square Apartment, Panjagutta, Hyderabad-34

Website: http://www.ido.org.in/1000days/

Contact: 9110779976

Email: rajesh.tamadapally@gmail.com